Who cares, wins!

SDGs and IDGs go hand in hand.

Care and reciprocity; Self- and Community Development; it is our duty. Who dares and cares wins.

We allocate 3% of the revenues form corporate participants to support young people, communities and nature.

• 1% for young people: enabling Self-Discovery Journeys to Lapland for youth that otherwise would not have the opportunity, to enjoy and explore the outdoors, learn from the local youth and especially to also see the northern lights with their own eyes.

• 1% for communities: regenerating the social, cultural and living capital of the youth of the Sámi communities in Inari.

• 1% for nature: protecting and preserving the environment for future generations.